Portfolio Recap:
Your Wise Self with Sara (Life Coach)
When Sara came to us, she had a clear vision for her integrative health coaching brand but needed a way to translate that vision into a cohesive, professional identity. At Creative Ghost, we worked closely with her to develop brand guidelines that reflect her mission, values, and expertise while creating a calming and approachable aesthetic.
We started by diving into what makes Your Wise Self with Sara unique—her compassionate approach, empowering tone, and focus on balanced living. From there, we crafted a Brand Guideline that embodies trust and wellness, paired with a soft, tranquil color palette to set the tone for her brand.
Typography, imagery, and messaging guidelines were all intentionally chosen to ensure consistency across every touchpoint, from her website to print materials and social media. By defining these elements, we helped Sara create a polished, professional brand that aligns with her vision and resonates with her audience.
Website Design
We built a professional yet approachable website for Your Wise Self with Sara on Wix Studio, focusing on user-friendly navigation and a clean, modern aesthetic. The site reflects Sara's values and expertise, highlighting her services in 1:1 coaching, group coaching, and integrative health strategies. Thoughtful copywriting and intentional design elements helped create a space where potential clients can easily find information and feel confident in reaching out to Sara for support.
Key Features:
Clean, calming color palette to evoke trust and wellness
Easy-to-navigate layout, with clear calls-to-action
Service pages optimized for clarity and SEO
Integration of testimonials to build credibility
Rack Card Design
For local marketing efforts, we created a rack card that perfectly encapsulates Sara's brand in a small, portable format. This piece serves as a quick-reference tool for prospective clients, offering an overview of her services and philosophy.
Highlights:
Professional design with balanced visuals and text
Concise messaging to quickly communicate value
QR code linking directly to the website for seamless engagement
